Perfect Design Solutions began in 2003. Owned and operated by Nancy Roth, Associate ASID, PDS grew into an active, full service interior design/decorating business fueled by clients expanded design needs and client referrals. The heart of the company’s success is due to the unique skill set that Nancy brings into every project. With a passion for art and communication, Nancy graduated from the University of Minnesota with a background in both, which led to a job in television on HGTV. “It was a great experience; I learned so much from such wonderful mentors who encouraged me to trust my abilities and my talent in design.”
From there, Nancy went on to take additional interior design training and worked as a designer for Ethan Allen. The design experience at EA was valuable, but after working with an architect designing her own home, Nancy felt it was time to work with the building and remodeling aspects of design.
Nancy was hired by Total Design, a long established White Bear Lake design company. The office/studio was located in a building right on White Bear Lake near the (then) Johnson boat works. Nancy was soon given the opportunity to take over the responsibilities of the design side of the business when one of the owners pursued another business opportunity. “I am so grateful for the faith that was put in me. It was such a wonderful experience, the projects were varied…always a new challenge. I realized I thrived in that environment.”
The prime White Bear Lake location was sold and turned into a restaurant, and the business owners relocated to Wisconsin, so Nancy created Perfect Design Solutions.
An important quality that makes Nancy so effective is that she instinctively “gets it”. She understands her clients’ wants and needs.
“It’s not just a job…I truly care about the people I work for. I get to know them, their families, their hopes and challenges. A big part of my job is to understand the unique qualities that make my clients who they are…then help make their space reflect that back beautifully.”
“My awareness of surroundings is so instinctive…I’ve always noticed and analyzed why a space felt the way it did…it was like a puzzle I needed to figure out. Lighting, color, objects’ relationships to each other, balance and imbalance, patterns, textures, contrast…it all works together to create an experience, whether intended or not.”
That you can’t not communicate is an accepted truth in psychology…it’s just as true with design. It’s a belief that the details not only matter, they make the space work functionally and aesthetically to tell the client’s story.